After more than a decade-long break, Apple has resumed work on creating its own television. This is the company’s second attempt to enter the market, following the failure in 2009-2011. According to insider Mark Gurman from Bloomberg, Apple is considering the idea of a television as part of a new line of smart home devices. The project is in its early stages, and the launch could take several years.
If the Apple TV is successful, it will provide the company with new opportunities to compete with other brands. The TV is expected to be well integrated with other Apple devices and have a premium design. However, it is still unclear how the company will compete with other manufacturers in terms of features and price.
